62.8% vs 93% - New Video

January 5, 2009 – 7:11 pm

"Business is not a game - There's too much money, too much
time, and too many people invested in the toil to treat it
without respect."

At the last StomperNet Live Event, I remember a sea of 500
people enthusiastically nodding their heads up and down when I
said that.

62.8% vs. 93%. Reminds me of a quote for Achilles:

"Glory often walks Hand in Hand with your Doom"

The 62.8% stat is from the Small Business Association.

It's their published Small Business Failure rate.

…makes me sick.

It woke me up today at 6:12 am, and I am not a morning person.

On the other hand;

The 93% statistic represents the SUCCESS Rate of the 100's of
business that have used FormulaFIVE in the last 15 years.

This series of Free GoingNatural Videos is all about
achieving that 93%. These videos are not just about survival,
they are about runaway growth-surges.

If you're new to our newsletter, the free GoingNatural Videos
we've released over the last 2 years have been viewed about
1,375,000 times.  A third of our success stories come from
people that just..use..them.

I invite you to watch and understand how.

Click Here to solidly "beat the odds":GoingNaturalFIVE – "Dead
Simple"

BTW, recession or not, this is MY Year.  I've been waiting
almost 40 years to say that.  I want it to be yours, too. Watch
these videos and make it so.

Respect!

Andy

P.S.  This video is the goods. You'll see how $7.00 turns into
a 58% increase in Profits.  Watch it.  I use Math and
everything…  :)

P.P.S.  If you want to keep updated with everything happening with
this FormulaFIVE stuff, check us out with up-to-the-minute details
on Twitter!

By stomperblog | Posted in Marketing, Promotion | Tagged , , , , | Comments (0)

What Is FormulaFIVE?

January 2, 2009 – 5:17 pm

You probably have already seen the "mysterious" teaser trailers
here. We emailed our email subscribers about these for a
couple of weeks over the holidays.

If you haven't seen these trailers, you should go and look
now. Seriously, the RESULTS that we are seeing for this stuff
are unlike anything I've ever seen.  But I don't want you to
think this is me talking.

Go check out the trailers - these are REAL people who have
discovered what FormulaFIVE is doing for them in their
businesses - in THEIR OWN WORDS.

So go check it out now, but do it THIS WEEKEND.

Because come Monday, we're going to have TWO massive releases
of BRAND NEW FREE VIDEOS.  You're going to find out what the
teasing was about.

First, if you opt-in to the FormulaFIVE list after watching the
trailers on this page, we're going to send you a FREE primer on
what the heck FormulaFIVE is all about - this one is based on
the ORIGINAL FormulaFIVE presentation we unveiled at StomperNet
LIVE 6 last August.

Not a SINGLE PERSON you've heard on those teaser trailers had
ANY CLUE what FormulaFIVE was before just a few months ago.
And now… well the results in the trailers speak for
themselves.

So we've got THAT (Which is very, very cool) and that will be
yours free if you sign up on the trailer page.

But even BETTER than that…

Monday, January 5th…

We release…

StomperNet Going Natural FIVE, Video #1.

Yep!  The first in a brand new series of videos showing you how
to make 2009 the year your business explodes.  This is about
increasing profits while working LESS hard, and it's about
expanding and growing your business while your competitors
scramble to keep up in these uncertain economic times.

So, Happy New Year!

If you want a strong dose of HOPE, go check out those trailers
and sign up for the update. Then on Monday, you'll get a HUGE
chunk of HELP to go with that HOPE.

We look forward to hearing what you think of our new stuff, so
we'll see you on Monday!

Have a great weekend!
~Andy Jenkins

P.S. If you want to keep update with everything happening with
this FormulaFIVE stuff, check it out here on the blog (and
heck, leave us a comment!) - OR check us out with up-to-the-
minute details on Twitter!

By stomperblog | Posted in Featured, Marketing, Promotion | Tagged , | Comments (0)

Never Thought I'd Have To Say This…

December 17, 2008 – 6:13 pm

Hi, Andy Jenkins here.

I've never had to write a post like this before - and it's
one of the hardest things I've ever had to do at StomperNet.

Back in September, we launched our print journal, The Net
Effect, and offered you a chance to receive our top-of-theline
SEO training program, Stomping the Search Engines 2.0, for no
more than the cost of shipping. Nearly 18,000 of you took us up
on that offer, and although the vast majority of our customers
received the products they ordered without incident, some of
you did not. For that, I apologize.

At this point, we have reshipped thousands of products and every
problem that we are aware of has been resolved.

We've heard some folks out there on the forums are saying that
our customer service team didn't respond to them. While it's
possible that a few emails slipped through the cracks, our team
has responded to several thousand cases since September.

If you are still experiencing any problems at all, you can
reach our support team by email (escalate@stompernet.com) or
call our new 24×7 telephone support line at (404-348-4401). All
issues will be handled promptly.

1. The Short Story

At the end of this email, you'll find a download link for a PDF
file that contains the full story, in agonizing detail, of
everything we did wrong, everything we did right, and what
we've learned from this experience.

My hope is that by sharing this information, we can help some
of you avoid the kind of problems we experienced. In the
meantime, here's the short story. In August, before we made
our offer public, I placed advance orders for 5000 copies of
the Stomping the Search Engines 1 & 2 DVDs, and 5000
copies of Issue 1 of The Net Effect.

We hired what we thought was the best fulfillment house
available, based on recommendations from a lot of other folks
in the online marketing space. We tested the shopping cart. We
had inventory on hand. When we opened our doors for business on
September 5th, we honestly, sincerely believed that we were
ready.

2. How It's Supposed to Work

The process was supposed to be super simple. Our customers
would place orders, the fulfillment house would ship their
orders, and we'd produce additional inventory as needed if we
had underestimated the demand.

Our worst-case scenario was that it might take a couple weeks
to ship orders out, even if we sold out our original inventory
on the first day.

After giving our customers 35-40 days to evaluate The Net
Effect and cancel if they chose to do so, we would begin
shipping issue #2 to our subscribers in mid-October. (* Note:
Although our sales copy described it as a 30-day trial, we
allowed an additional 5 days for domestic and 10 days for
international shipping.)

3. How It Went Wrong

As I said, for the vast majority of our customers (well over
90%), everything did go more or less as it was supposed to.

But when you're dealing with 18,000 people, that's not nearly
good enough.

We could blame it all on the fulfillment house letting us down,
but that doesn't do a darned thing for our customers, and
besides - I'm the genius who hired them. When you do hire the
wrong fulfillment house, that bad decision gets magnified big
time.

You see, when you're shipping physical products, it takes about
3 weeks to even have the slightest inkling of a problem,
because for the first 2-3 weeks, your products are supposed to
be on their way to the customer. By the time you find out that
a whole lot of products were *not* shipped on time, or not
shipped at all… well, the damage is done.

But I'm getting ahead of myself.

4. I'm Sorry

I could go on all day explaining everything that went wrong,
but that wouldn't be fair to those readers who just wanted to
hear me say "I'm sorry." I am. Profoundly so. But I'd like to
tell you the rest of the story - and I think I can make it
worth your while to listen.

So, here's what I've got for you: a 23-page report (PDF) with
the entire blow-by-blow story.  Everything that went wrong. How
our team responded. What we learned. The steps we've taken to
make sure that this *never* happens to our customers again.
I'll explain how *you* can avoid making the same mistakes,
and a few things that just might help you do truly amazing
things for your customers.

There are some real gems in this report for anyone who does
business online - including an amazing solution to speed up
international shipments.

You can download that report here - no opt-in, no nothing,
just download it and read.

Thanks for your interest in StomperNet and The Net Effect!

Andy Jenkins
CEO, StomperNet

P.S. For anyone who thought we were going to just disappear…
Not a chance. Issue #3 is shipping now, and we'll be ready to
take on new subscribers in a couple days.

EDITOR'S NOTE: If you leave a comment below with a question
or comment about your specific order, it may or may not
be approved for publication.  However, all such comments will be
forwarded to the support address above.  This is to make
sure Customer Advocacy is aware of your issues, as this
blog isn't the best place to get in touch with them.
We don't want you to think you're being ignored, but rather we're
taking the proper steps to ensure you're taken care of.  Thanks!

By stomperblog | Posted in Featured, Marketing, Promotion | Comments (9)

[StomperNet] Making more with "loss avoidance"

October 30, 2008 – 3:46 pm

Earlier this week, we ran a piece about how to use the human
tendency for "loss avoidance" to create compelling offers and
messages to your prospects.

We didn't post it to the blog at that time, but it's here now
if you missed it or want to make a comment.

Today's newsletter is kind of a continuation on that.

If you recall, the basic idea behind "loss avoidance" is that
any given person would STRONGLY prefer to avoid a perceived
loss over any kind of gain.

In fact, research shows that the desire to avoid a loss can be
TWICE as powerful as the desire to acquire something new.

We also discussed how when people have direct experience with
something, they attach memories and integrate it into their own
personal "status quo".  It becomes more valuable to them
PERSONALLY, just by having been a part of their lives.

This is one of the *reasons* people would rather avoid a loss
than gain something new, EVEN if the new item is more valuable.

Today, we're going to talk about how to use this powerful
psychological phenomenon to "lock in" interested prospects to
your sales funnel.

We're also going to talk about how careful arrangement of your
sales funnel can make sure you maximize your profits on ANY
promotion using the power of "loss avoidance".

Now, when you're promoting any kind of product or service, you
should know by now that one of the main ways to generate leads
is to "move the free line" and give away your BEST stuff in
order to draw people in and prove your worth for what you
eventually want to sell.  (Search the StomperBlog if you want
to find out more about that.)

Now, think about how you can use those freebies in order to
draw the prospect in and get them to *assimilate* your stuff
into their lives - even BEFORE they buy.

I'm not talking about a "free trial" here - I'm talking about
creating assets: videos, reports, comment mechanisms - all
designed to get your prospects to INVEST themselves into your
system.

This is called "Increased Commitment" - and you want to get
that from your prospects at EVERY chance you can.

See, they may not be giving you MONEY yet, but they are PAYING
you.  They pay with their time, and their attention.  And you
want to reward them HANDSOMELY for that.

If you ask for a click on a link and they DO IT, over-deliver
on that landing page.  If you ask them to opt-in and they DO
IT, bombard them with unannounced bonuses.

Why?

First, you want to do that because it TRAINS and CONDITIONS
your prospects to WANT to give you their time and attention.

Once they are willing to do that on a regular basis, you have a
VERY powerful degree of control over your audience.

Guys who get really good at doing huge launches know this.

See, what you want to do is make your whole sales PROCESS into
a pleasurable, educational, even PROFITABLE experience for your
prospects.  Get them to associate good memories and good
outcomes with your messages BEFORE you ever ask them to spend a
cent.

Frank Kern has referred to this as "Results in Advance" when he
uses it as part of Mass Control, but it's an old idea.

The KEY to nailing this method is to position your offer -
where you ask them to finally give you some money - as the LAST
PIECE of the process you've put them through.

Think of it as if you've been serving them a full multi-course
meal, and all you're asking them to pay for is the dessert at
the end.

Picture your whole sales process as a pie chart.  If your pre-
sale gives them 2/3rds of the content, your product shouldn't
be a separate piece.  It should be positioned so that it
COMPLETES what they've already been exposed to.

Do you see how "loss avoidance" enters into this?

If you set up your offer so that the prospect feels like all
the time and attention they've given you will be LOST if they
pass it up, you will see a DRASTIC increase in sales.

People HATE to leave things incomplete, and as long as you
haven't tricked or mislead anyone, prospects put through this
process actually become CONFUSED, but in a GOOD way.

See, we said before that people would RATHER avoid losing
something than getting something new.

If you're careful and deliberate, you can make the prospect
"forget" that they are actually acquiring something new when
they buy from you.  Instead, it will feel like a painful LOSS
when they miss out and don't take you up on your offer.

Now, you are going to close a LOT more sales when you do this
correctly, but it won't be 100% or anything.

But here's where I tell you how you can construct your sales
funnel to MAXIMIZE profits.

See, some people are still going to have to turn down your
offer, even though THEY HATE to, and they feel like it's a loss
to pass it up.

Statistics show that the SINGLE BIGGEST factor in that decision
is going to be price.  If you're charging ENOUGH for your
products and services, some people will think it's TOO MUCH.

This is why you want to offer a scaled-down version of your
offer as a DOWNSELL.

The messaging needs to take place AFTER your main
launch/pitch.

You want to address the uncomfortable state you've put them
in.  You know they regret not buying from you.  You know they
hate losing all the effort they put in so far.  You know they
are kicking themselves for not being able to afford your
solution to their problems.

And then you offer them a rope.  Help them out of that
predicament - give them a lower price point for a scaled back
version of your product and you will MOP UP AGAIN on the back-
end.

Now you may think some people will balk at this.  The truth is,
you WILL get some people who get mad.

To avoid this nasty reaction, MAKE SURE you give a little bit
of a cooling off time after your initial launch/offer.

Next, MAKE SURE your initial offer is VASTLY more valuable than
the pared down version you're offering for a discount.

You want it to be FAIR to these stragglers AND the people who
paid full price.  This should eliminate almost all blowback.

And for the people that you DO pick up on the downsell, my
experience shows that they are actually MORE loyal repeat
buyers.  They DON'T FORGET that feeling of relief that came
when you offered them that 2nd chance to minimize their feeling
of loss.

And the next time you have a promotion, they are more likely to
continue behaving the way you conditioned them to.  They will
have learned that you REWARD "increased commitment" from them,
so they will be more likely to give you increasing levels of
commitment in the future.

As always, it's up to you to use these powerful tactics
ETHICALLY and LEGALLY - I strongly discourage you from using
dishonesty or misleading people with this stuff…  The truth
is, you DON'T NEED TO.  It's powerful enough that you can be
straightforward and up-front and it will work BETTER for you if
you do.

Hope this helps with your own marketing.

Until next time,
Keep Stomping
~Andy Jenkins

P.S.  If you like this newsletter (or the previous one) let
us know with a comment below.  Thanks!

By stomperblog | Posted in Featured, Promotion | Tagged , , , | Comments (7)

[StomperNet] How to avoid this tragic loss in YOUR life:

October 30, 2008 – 3:43 pm

I hope that headline didn't scare you too much.  I was mostly just
trying to arrest your attention, but you DO actually stand to lose
out if you don't read this newsletter.

You will miss out on all the extra money your offers could be
bringing in if you learn to MASTER a little-understood
psychological phenomenon known as "loss aversion".


But don't worry!  I'm going to tell you all about it so you can
begin to put this incredibly powerful natural force to work in
your marketing, and you can avoid the terrible loss I
mentioned in the subject of this email.

Basically, "loss aversion" is the tendency that people would
strongly rather avoid a loss than acquire a gain.

Some experiments suggest that losses are TWICE as
psychologically powerful as gains.  I believe it.  That's the
little joke I was making with the headline and intro for this
newsletter.

If you opened it and read it right away, you've personally felt this
powerful psychological effect yourself.  Without even knowing
what it is you stand to lose, you IMMEDIATELY pay attention
when you think you stand to lose *something*.

If I was selling you something in this email, and I convincingly
made the case for a REAL loss you might experience in the
future, and showed that my product could spare you - you
would be HIGHLY motivated to buy it.

I'm not saying you should become a fear monger in your
marketing, but if you can figure out a LOSS that your prospect
may suffer if they pass on your offer - go ahead and detail it in
your messaging.

See, if your messaging relies too heavily on the POSITIVE
outcomes your products or services can deliver, people
become resistant.  They can feel like you're "selling the dream"
and promising things that can't be true - but for some reason,
people are less averse when you're describing the nightmares
they can avoid.

Are you likely to listen to a stranger who wants to sell you
something to make your life better?  Probably not - it trips all
your mental alarms, right?  It puts you on guard and makes you
suspicious.  However, if you meet a stranger who wants to sell
you something that will help you escape a terrible fate, you
automatically give the guy the benefit of the doubt - after all, he's
not trying to pull one over on you - he just wants to help…

So using "loss aversion" in your marketing this way can
help you get inside the prospects defenses and show him
that you're really out to help HIM, rather than take
advantage.

But that's only one way you can use the power of the "loss
aversion" trick in your own marketing.

Another way it manifests itself is in something called the
"Endowment Effect".  What that means is that people have a
tendency to place more value on things they own than things
they don't.  The underlying reason for that is because of that deep
psychological desire for people to avoid the loss of things
they *own*.

Theoretically, perfectly logical people would place the same
value on something whether they would want to be buying it or
selling it.  But people are NEVER perfectly logical, and what
happens is that the very act of OWNERSHIP of something
raises its value in our minds.

Sure there's no CASH value that gets added through ownership,
but we *stick* all kinds of things to objects that we own:
memories, experiences, imagined futures, etc.

This can be manifested in all kinds of ways, like not wanting to
get rid of an old car because of all the great road trips you took
in it.  That MENTAL value has no worth to anyone but the owner,
but it DOES have value.

Imagine if you waited in line for an HOUR to get tickets for your
and your family to see a hot new movie on opening weekend.
Now say you take two steps from the box office and someone
offers to buy your tickets from you at double price.

Would you take it?

Logic says that you should.  It's a 100% profit.  But you probably
said "no" in this case.  Because you waited in line and invested
your time…  Your family's hopes for seeing the movie are
attached to those tickets…  Their future enjoyment is now a part
of that transaction for you.  The guy who wants to buy those
tickets doesn't care about all that, but you DO.

So how can you use this in marketing?

You may not have ever realized it, but free trials, "try
before you buy" and promotions of that nature ALL rely
on the "Endowment Effect" to work.

What the marketer is betting on in this case is that by
*giving* you the product, you take some measure of ownership.
Then, when it comes time to either pay for it or give it back,
parting with the MONEY will be easier than parting with the
PRODUCT that they've made part of their status quo.

See, that's what's great about the invention of money.  Back in
the bartering days, I bet it was hard to turn a huge profit, because
you're trading with people for things that they OWN, which makes
them place a much higher value on them.

But no one feels like they *own* their money.  No one ever
hesitates to part with a particular $5 bill for that Starbucks
because they sure had a good time with old Abe Lincoln.

And why that works for us in business is because when you think
of things THAT way, it becomes very easy to make your products
and services MORE valuable than the money you're asking for
in exchange.

Now imagine if you've got BOTH of these uses of "loss aversion"
working for the same offer:

You have a product that can help the prospect avoid a
REAL loss…

You have a trial period, where the person can take
ownership of the item and USE it…

All they have to do if they DON'T want it is send it back, but
of course they put themselves back at risk…

But if they decide to keep it, you'll just bill them later and
everyone is happy! :)


Do you see how you can use this one powerful psychological
phenomenon to craft a practically IRRESISTIBLE offer?

I hope you do, and I'll hope you'll put it to use!

WARNING: It's VERY EASY to overdo it with this if you
aren't careful.  While I recommend using a trial period whenever
you can, you can really diminish your marketing effectiveness if
you use "loss aversion" *too much* in your marketing messages.
You start to get that "boy who cried wolf" problem where people
quit listening to you if all you talk about if doom and gloom and
how the sky will fall if they don't buy your new product.

Sure, you can still pull it off with NEW leads, but overdo it and
you can damage your relationships with EXISTING customers,
and that will WRECK your chances for huge, long-term
back-end profits.

Use "loss aversion" sparingly, and ONLY if there is a REAL
risk that your product can help your prospects overcome. 
Don't *create* fear where there is none - but if there IS a real fear
out there, don't be afraid to address it with your marketing.

Remember what Robert Collier said about entering into the
conversation your prospect is already having in their head.  You
want to work with what they're ALREADY thinking about, without
having to make things up.

Stick to that, and you should do great!

Until next time,
Keep Stomping!
~Andy Jenkins

By stomperblog | Posted in Featured, Promotion | Tagged , , , | Comments (12)

[StomperNet] Steering People with Storytelling

October 8, 2008 – 3:43 pm

Hello again!

If you did your homework, you've opted in at Mark Joyner's site
to watch the 2 Joe Sugarman videos I told you about yesterday.

As promised, here's my little "cheat sheet" of notes that will
help you break down and study Joe's masterful presentation, and
hopefully use a couple of his tactics in your OWN marketing.

And don't forget to join Mark, Joe, AND Ted Nicholas tonight at
8pm for a LIVE webinar. You should have already been registered
if you signed up to see video 2.  If you didn't, there's still
time!

Plus - FAIR WARNING - Here be *SPOILERS*!  I'm going to talk IN
DETAIL about some of the sneaky, cool tricks Joe used in his
presentation, and the effect of seeing it work will be RUINED
if you don't watch the videos FIRST.  (So go already!)

Once you've watched both videos, start here:

=====

Steering People with Storytelling

What I love about Joe's presentation here is how it shows an
extremely masterful use of storytelling, and how he uses this
powerful tool to accomplish multiple different goals - all of
which cumulatively add to the power of his closing offer.

Here are a few things I spotted.  Consider how Joe used these
methods, and how YOU might be able to adapt them to your OWN
marketing.

Creating Curiosity

The longest running story in Joe's presentation had to do with
the Batman credit cards.  Did you notice how that one plot
thread was woven through Joe's whole presentation, tying the
ending to the beginning?

When you have a long sales letter or sales pitch, you want to
have some kind of unifying thread like this simply because it
makes it easier for people to stick with you through your pitch
if you give them something worthwhile to pay attention to.

The viewer's desire to know the end of the Batman story
literally tugs at you through the whole presentation.  In all
honestly, 100% of my decision to commit to watching Part 2 of
Joe's video based on my unshakable curiosity about the Batman
cards.  Would Joe EVER get to sell them?  Would they be a huge
hit?  How does it END???

Curiosity is a powerful force.  It's a MAGNET that draws
people's full attention.  It's also a powerful motivator - in
this case the video was split just where it needed to be so
that the REAL ACTION Mark wanted from me (signing up for the
webinar) seemed like NOTHING.

The itch of curiosity was so strong that it was WORTH my name
and email address so I could scratch that itch with the
resolution of the story I had become so involved with.

Giving Value to the Worthless

Also notice how the card itself is literally worthless.  Joe
has a whole useless pile of these things sitting in storage for
DOZENS of years.  The *whole point* of Joe's story about the
card is that it was a flop - a failure.  A miss.

But it's that VERY SAME STORY that creates a value for the card
NOW.  The formerly worthless card is magically transformed into
a desirable item simply BECAUSE of its unique life story.  If
you have one, then YOU have that cool story to tell.

I like to think of this as "Pedigree".  A Pedigree gives value
to something, even if the item itself has little or no value.

Other examples of this are those little garden gnome statues.
I'm sure everyone's heard the stories about the "kidnapped"
gnomes?  Basically, a person swiped a neighbor's garden gnome
before setting off on a world tour.  The "gnomenapper" sends
the neighbor postcards and photos of their lowly little gnome
in famous scenes from around the globe.

Eventually the gnome returns home with a photo album of his
globe-trotting adventures.

Suddenly, a cheap, poorly made, ceramic lawn ornament becomes a
priceless object.  All because it has a Pedigree, a History, a
STORY.

Maybe an even better example: when you catch a home run ball at
a baseball game, is that ball physically worth anything more
than any other baseball?  No, not really.  But what if it's the
winning home run of a historic World Series?  Nope, the ball is
still physically worth the same as any other dumb old baseball.

But the STORY, the PEDIGREE, the HISTORY - that can actually
add an INCREDIBLE value to an otherwise worthless item.

The desire to be a part of those kinds of historic, epic
stories is what drives us to want these kind of items.

What Joe does here is create a wonderful, engaging story, and
by offering you a Batman card at the end, he invites you to be
a PART of that story - to make it your OWN story.

By the end, I wanted one of those worthless pieces of plastic
so bad I went straight to eBay to see in I could find one.

Breeding Familiarity

Last week, I talked about how engaging both the emotional and
logical parts of your prospect's mind can help you create
powerful calls to action.

Well in order for people to trust you enough to let you
interact with them emotionally, you need to become FAMILIAR to
them.  Joe does this in his presentation through telling you
humanizing stories of his failures.

If you've ever struck out with a girl you really liked, you
felt empathy with Joe when he told you about how he studied for
weeks to become an expert in San Diego so he could impress a
girl who was from there - only to find out she was from
Sacramento, after all.

I'm sure if any of you have been in business for long,
especially the bootstrap, entrepreneurial kind of business, you
can DEEPLY relate to Joe's stories of having to borrow money
from friends.  You can also feel his pain when he repeatedly
strikes out with selling his Batman cards - we all know what
it's like when an idea fails.

Through these humanizing anecdotes, the audience comes to feel
a kinship with Joe.  "He gets knocked around by life, just like
me!"

Manufacturing Trust

So Joe's heartwarming tales of overcoming common struggles of
life and business allowed him to create an emotional bond with
you.  He also uses storytelling to engage with what I spoke
about last week, your "Lazy Skeptic".

He needs his audience to trust him.  Now due to those emotional
connections he made with his other stories, he HAS convinced
you that he has a trustworthy character.

He even tells you this in his video - when he talked about how
he paid every penny back to the investors in his failed
business, even though it took years of hard work.

But he also needs you to trust his FACTS, not just his
intentions.  You know he's a good guy at heart, but can you
believe his other claims?

Well he proves it through demonstrating Authority.

The stories about his incredible business successes with Blu-
Blockers, and his advertising agency, and how he gives seminars
for people in beautiful Hawaii…  those all give him
credibility as an expert in his chosen field.  The help
establish his position of AUTHORITY.

Of course, the killer introduction he was given before he took
the stage helped too.

Do you think you would have been as likely to watch Joe's whole
presentation if you hadn't been told who he was before he got
started?

I doubt it - but he was presented as an authority, and his
story confirmed it.

If the Wildest Claim is True…

Here's another cool thing Joe did.  Do you remember when he
revealed his time working for the CIA as a spy in Germany,
helping Russians defect?

That's a pretty insane claim, right?  How many people can boast
of that kind of experience?

Well he also said that as part of his training, he needed to
learn to speak perfect, fluent German, without an accent.

Did you catch later in his talk, where he actually spoke in
German?

Do you see how by providing this little detail of proof for his
most OUTRAGEOUS claim makes every other claim he made easily
more believable?

Let this serve as a reminder - when you need to provide proof
for your own products and services, do what you can to prove
your MOST EXTREME claim.  If you can do that, everything else
you claim will usually be taken at face value, making it much
easier to make your case for a sale or deal.

Greasing the Chute

Now, one of the most powerful things Joe did with this
presentation is a cool little time manipulation.  You'll recall
he insists that everyone fill out his order for at the
*beginning* of the presentation.

What this allows him to do is create an actual sense of URGENCY
and SCARCITY at the end of the presentation, when he drops the
price for only one minute.

If you DID fill out the form like he asked, you can immediately
hand it in.  It lowered the level of commitment for those that
followed the instructions.  They didn't need to *snap* out of
the moment to get their wallet and fill out the form.  All they
had to do was say "yes" and hand over a piece of paper.

Now when that flurry of people jumped at his offer, what do you
think happened to the people that had NOT followed his
instructions?

You can practically HEAR them FRANTICALLY filling out the forms
because he left them NO TIME to reconsider, and they were even
further pressured by all the people turning in the forms in
front of them.

It reminds me of this recurring nightmare I have where I'm
still in school and I forgot a test, and everyone is turning in
their final report and my page is BLANK!

It makes you gasp and gulp and rush.

And he creates that frenzy without trying very hard at all!
It's amazing to watch.

Be Consistent and Authentic

The final thing that Joe did, which I thought was very subtle
but VERY powerful - was PROVE that he was being authentic with
his scarcity play.

Now I'm not saying this really was pre-arranged, but he
couldn't have planned it better.

When the guy from the audience tries to turn in his form to Joe
LATE, and Joe turns him down…  Remember that?

I bet any doubt or skepticism ANYONE had about Joe and whether
he was for real, and whether giving him their credit card
number was a safe thing to do… I bet it VANISHED when he did
that.

Why?

Simply because he PROVED that he would DO what he SAID.

By proving that you will do what you say - that your claims
(and stories) are AUTHENTIC - that you will behave CONSISTANTLY
with your words - you win nearly unbreakable trust from your
audience.

See, Joe made a SPECIAL offer to those who acted and took his
offer during that minute.  People LOVE to feel special and to
be a part of something special.

If he had just let that guy squeak in, it would have erased the
"special-ness" of his offer.  You can even hear some of the
audience boo-ing the guy trying to sneak in his order form!

They were boo-ing because Joe created the EXPECTATION that they
needed to act fast.  He MET that expectation when he turned the
straggler down.  All he did was behave consistant with what he
said, and the crowd LOVED him for it.

And there's a good reason I'm closing with that point.  These
techniques I'm revealing to you here are EXTREMELY powerful.
When you get good at persuasion, it's as close to a superpower
or real-life magic spells as you can get.

And because of that, we ALL have a RESPONSIBILITY to be
Authentic and Consistent - We MUST NEVER use these powers to
manipulate people into doing something harmful.  We MUST NEVER
use these powers to leave people in worse shape than we met
them.  We MUST NEVER lie or be dishonest when we tell these
powerful kinds of stories.

In exchange for my teaching you about all these little "secret"
tricks and tactics, all I ask is that you dedicate yourself to
being one of the "good guys" in our industry.

Because we all know there's way too many of the bad. :)

Until next time,
Keep Stomping
~Andy Jenkins

P.S. DON'T FORGET - I didn't make ANY of this stuff up - all
the cool stuff I talk about here comes from Joe Sugarman's
videos on this page.  If you already signed up there, don't
miss the chance to get on the LIVE webinar TONIGHT at 8pm
Eastern - Joe himself, Ted Nichols, and Mark Joyner - all
MASTERS of the art and science of persuasion.  Join them and
hear them talk WAY more about this kind of thing.  I'll be
there listening myself.

P.P.S. Leave a comment below if you don't mind.
We love the feedback - let us know what you're thinking!

By stomperblog | Posted in Featured, Promotion | Tagged , , , , , , | Comments (18)

Disturbing Copywriting Videos from a Master Salesman

October 7, 2008 – 4:29 pm

So last week, I wrote an article about persuasion and copywriting
that was very well received, judging from the comments left where
it's posted here on the StomperBlog.

In that article, I talked about the *devastating* One-Two Combo
of using EMOTION to sell your prospect on your offer, and using
LOGIC to provide justification for their emotional decision to buy
whatever it is that you're selling.

Now, I just kind of wrote that off the top of my head, but I asked
if you guys wanted more content along those lines.  The
overwhelming response was "YES" - so I've been noodling
ideas for a follow-up since last week.

While I'm brainstorming, lo and behold, I get an email from
Mr. Mark Joyner, sending me a link to this video.  Now, Mark knows
his stuff when it comes to copywriting.

His book "The Irresistible Offer" is one of my favorites.  I have a
print copy that I keep near my desk and I thumb through it literally
every time I need to write sales copy.

But that video isn't about Mark.  He's not even in it.  Instead, it's
Part 1 of a presentation by the LEGENDARY Joe Sugarman.  If
you don't recognize that name, it's time to brush up on your direct
marketing fundamentals.

Joe is the author of "Triggers" and "Advertising Secrets of the
Written Word" - he's the guy behind the multi-million selling
"Blu-Blocker" sunglasses.

And in that video, he's going to tell you a number of stories about
Batman, credit cards, sunglasses (of course), and more - covering
a 12 year span of his career getting his hands dirty in the direct
marketing game.

It's great.  Joe's a wonderful, warm, and funny speaker - and his
stories are just *classic*.

I couldn't resist - I opted in on Mark's page to be able to see
part 2.  I didn't even read what I was signing up for.  I just had
to know how Joe's stories ended.

And BANG!  Does it ever have an *amazing* ending.

SPOILER ALERT:

You know how at the end of "Fight Club", you find out that
Edward Norton's character IS Tyler Durden?

Or in "The Usual Suspects" you find out that Kevin Spacey's
character IS Keyser Soze?


Well - I'm not going to give away the ending of Joe's presentation,
but you do get to find out who he REALLY is…

… a marketing GENIUS.

Now, in those two videos, not only does Joe demonstrate some
EXTREMELY powerful "triggers", but he uses the very same
principle I taught you last week.  In fact, he states it outright at
34:27 into video 2.  It's kind of a crazy coincidence (I promise it
wasn't planned that way)!

So if you want to see LAST week's example in action, used by
a MASTER salesman, (along with at least a DOZEN other killer
marketing lessons) you need to watch ALL of video 1, and sign
up so you can watch ALL of video 2.

Now, as I mentioned, I DO have a follow-up copywriting lesson
for you.   But it's going to talk a lot about what we can learn from
Joe's video, so you need to watch it first.  Consider it a
pre-requisite.

And even though the videos are free, they are MEATY.  It'll take
you like an hour and a half to watch them both.

Because of that, I'll follow up with the next copywriting lesson
*tomorrow* so you can have time to watch Joe's videos *today*.

Now, I told you I went ahead and signed up for the 2nd video
without even READING what I was signing up FOR.  I couldn't
help it.  I was compelled.  It's THAT good.

But I know I can't send you over there and tell you to sign up
without knowing the full scoop, so here it is.

You're going to be put on the reminder list for a LIVE webinar
with Mark Joyner, featuring Joe Sugarman himself, as well as
Ted Nicholas.  (Ted is one of Joe's most successful students
and between the two of them, they've sold BILLIONS.)

That webinar is tomorrow - Wednesday, October 8th at 8PM Eastern -
and you're going to learn Direct Response Copywriting from two
of the MASTERS of the form.  I'm signed up on it, and I plan on
being there.

But even if you CAN'T make the call, you still need to sign up,
and NOT just for the 2nd Sugarman video (though like I said,
it's reason enough).

Mark has also thrown in a FREE downloadable copy of "The
Irresistible Offer" - the very same book that I have a printed
copy of on my desk.  This book is a *classic* and you need
to have it in your library, so you may as well get it now (for
free) while you're watching Joe's video anyway.

Like I said, it's going to take an hour and a half to watch both
videos, so I'm not going to take any more of your time today.
Go watch it now and get a free copy of Mark's book while you're
there.  I know you're going to love it.  I sure did.

Tomorrow, I'm going to follow up with another copywriting lesson
based on my notes from the video.

Until next time,
Keep Stomping.
~Andy Jenkins

P.S. I'd love to hear what YOU think about the videos after you
watch them.  If you're as excited by Joe's cleverness as I was,
let us know what YOU think.

By stomperblog | Posted in Marketing, Promotion | Tagged , , , | Comments (3)

[StomperNet] Use Emotion AND Logic to sell MORE

October 1, 2008 – 4:33 pm

Today, I want to talk to you a little bit about copywriting - an often
overlooked and undervalued part of your internet marketing arsenal.

Primarily, I want to give you a quick and easy set of guidelines that
should help you construct your messages so they CONNECT with
the reader on a deeper level, and MOTIVATE them to take the
action you want.

The reason I think this is a GREAT time for you to learn a little
about this is because our industry is going launch-crazy right now.
Everyone who's anyone is trying to push one product or another
and that's a great opportunity for anyone who wants to learn
marketing.

Why?

Because you have a TON of messaging coming from the best
and the brightest marketers out there.  This is a GREAT chance
to get a crash course in what works and what doesn't - and WHY.

What I want you to get out of this article is a new way to look at
all that messaging and analyze it and learn from those
uber-successful marketers.

I want to give you a simple way to break any promotional
message down so you can see WHY and HOW it works, so you
can better apply the same powerful tactics in your own messages.

So if that's something you're interested in, read on. :)

NOTE: Even if you think you're a swell copywriter already,
you should still give this a look - consider it a refresher
course - so you can make sure you already know this
stuff inside and out. :)


Emotion: the "Old" Brain

Starting at the beginning, any time we message a prospect, our
goal is to get them to DO SOMETHING for us.  Whether it's
clicking a link, or watching a video, or filling out a form - it doesn't
matter.  We want an ACTION.  However, in order for us to get
them to take that desired action, we need to CONVINCE them
that they WANT to.

In order to MAXIMIZE your message's ability to get people to
WANT to do something for you, then to actually DO it - you
need to address two aspects of the reader's brain.

You need to appeal to EMOTION in order to create a desire for
some kind of change - and you need to appeal to LOGIC to help
them justify that desire and take action.

It's VITALLY important that you structure your messages in that
order, too.  Appeal to emotion first, THEN appeal to logic.

Here's why:

Our emotions come from a deeper, older part of our brain in
terms of evolution.  When you use storytelling to relate to people,
when you talk to them about their struggles and pains, when you
sympathize with them - those are all appeals to the Emotional part
of the brain.  It's a pretty simple system that controls those
emotions - you could even say it's primitive.

But it's SO POWERFUL.  People can practically be ENSLAVED
by their own emotions.  They often get the better of us, and they're
incredibly reactionary and almost impossible for most people to
control.  People frequently throw logic and reason right out the
window if they are emotionally charged enough.

And THAT'S why you want to appeal to emotion EARLY in your
messaging.  Emotion is a shortcut "inside" your prospect - if you
get them to relate to you, if you show them that you know how they
FEEL deep down, it triggers a powerful CONNECTION.  You have
their attention, and you have a rapport with them.

Love, envy, frustration - are all examples of powerful emotional
responses.  Appeal to those feelings - connect with those inner
states in your prospect, and it will be very easy to create in them
a DESIRE.

Most of the time, it doesn't even have to be a REASONABLE desire.
As long as you can effectively connect with the RIGHT emotions
in your target audience - if you can NAIL the way they REALLY feel
and speak to that, you can make them WANT almost ANYTHING.
It's like a magical spell.

But here's the hard part. 

Once you have the prospect under your emotional spell, you
need to break it.  It simply can't be helped.  You see, if you keep
them in that wanting stage, where they're emotionally engaged,
they won't ever do anything.  You want them to take an ACTION
now that you're tugging on their emotional strings.

Any time you do that, you're going to snap them out of their
excited emotional state and you're going to wake up another
part of their mind.

This part of the brain is the VILLAIN of our story here, and you're
going to have to learn to deal with him if you ever want to have
successful messaging.

The Lazy Skeptic

That's what I like to call this part of the brain - it acts like a
"gatekeeper" to protect us from acting purely on emotion all the time
(which is generally pretty bad for you).  We all have this mechanism,
and it does serve a useful purpose by keeping us out of trouble.
However, as marketers, he's a BIG problem for us.

The reason why is because he will use his powers of
LAZINESS and SKEPTICISM in order to keep that emotional
part of the brain from acting on the desire we created earlier.

"Why should I bother?"

"This can't possibly be true."


That's the voice of the Lazy Skeptic - and I KNOW you've
heard him whispering in your ear many times.  I sure have.

But even though he's an obstacle, it's okay, because I'm going
to tell you the perfect weapon to defeat him.

See, the Lazy Skeptic evolved much later than the emotional
part of the brain.  He functions logically and using reason, and
that's the way he can sort of talk you out of impulsive decisions.
People say they "came to their senses" or "thought better of it"
when they listen to that Lazy Skeptic voice.

And that's the key to defeating him.

You need LOGIC to silence him, and you can use his own traits
of laziness and skepticism against him.

Here's what I mean.

When you break the emotional spell you've cast on your prospects
by asking them to take an action, use LOGIC and FACTS and
FIGURES to justify that action.

Help them to validate that snap emotional decision by backing
it up with common sense.  Make them understand that what
they want to do is perfectly reasonable, and that EVERYONE
in their situation would take that same action.

When copywriting teachers tell you to write tons of bullets of
features and benefits when you're selling a product - that's what
those bullets are really for: ammunition to help gun down the
Lazy Skeptic.

You want to also turn his own powers against him.  Appeal to
the inherent laziness in everyone by talking about how easy
it is for the prospect to take the desired action.  Appeal to their
sense of skepticism by agreeing that it SOUNDS too good to
be true, but it isn't.

Guarantees and Testimonials are both tools in the same arsenal
here, helping you overcome the prospect's inner doubts.

Deep down, they WANT to act on the desire you planted, you just
need to help them realize it's SAFE to do it.  That it's OKAY to do
it.  It even helps if you can prove OTHER PEOPLE have done it
with success.

Logic for Dummies

Now, some of you may be worried about having to use logic, and
I know that can sound all academic and intimidating, but it's
really not.

You're not trying to win a debate - you're just trying to help your
prospect see that the desire you created in them makes sense.
A lot of times, if you were very effective with your emotional
appeal, you barely have to try.

Sometimes all it takes is "because".  "Do this because it's cool."
"You know you want to." 

However, be aware that the more complex and risky your
requested action is, the MORE justification you're going to
need to help your prospect act on their desire.

  • High Prices
  • High Risk
  • High Investment


Those are all factors that the Lazy Skeptic is going to have a
problem with, but face them head-on, give reasons WHY those
steps need to be taken, and you'll do fine.

  • "Our prices are high because of our incredible quality."
  • "We have a no-risk guarantee."
  • "It takes only minutes a day."


See, generally speaking, even though the Lazy Skeptic is more
complex and "smarter" than the old emotional brain - he's still
kind of a dummy.  It really doesn't have to be a world-class PHD
Thesis to convince him to stand aside - it just has to pass for
common sense.

As an added bonus, I'll give you a "secret shortcut" when
coming up with logical appeals.

Use as many comparisons and analogies as you can when
justifying your prospects desires and validating the action
you want them to take.


The reason is, they act like short-hand that the not-so-smart Lazy
Skeptic can quickly absorb and understand.

For example, if you're selling something and you have the lowest
price, don't say:

"We have the lowest price."

Say, "Our price is 10% lower than the nearest competitor."

Don't say "Our course is easy to read and learn with."

Say "Our course is so easy to learn, it's like downloading the
information directly into your brain."

These kinds of comparisons and analogies aren't just cute talk,
and copywriters don't just include them to be clever.

They work by providing SUPERIOR justification.

Your prospect will be saying in his inner voice - "I really want this
product because it will make me feel good.  And it's okay to get
it, because it's the cheapest one out there, and lots of other
people are buying it too!"

The job of your messaging is to help your prospect complete
that inner conversation between the different parts of his brain,
so that from his point of view, he's just acting on his own
deep desires.

In actuality, through careful appeals to Emotion (Old Brain)
and Logic (New Brain) - you've gotten him to act the way
YOU wanted him to.

Now, once your prospect TAKES that action, you need to
make sure you DELIVER on the expectations you've set up.
You NEVER want to let a prospect's Lazy Skeptic get to say
"I told you so."

But that's a WHOLE other article for another day.

I hope this somewhat weird and metaphysical ramble helps
give you some insight into the inner workings of good
copywriting, and I hope it helps you get more people to do what
you need them to do.  And I hope that means MORE
BUSINESS for you!

Until next time,
Keep Stomping.
~Andy Jenkins

P.S. Please note that I'm NOT a psychologist or brain expert or
anything - the stuff above is DRASTICALLY simplified for the sake
of making this easy to grasp and use.  Even if you KNOW
something I said above is over-simplified or just plain inaccurate
from a scientific standpoint - just know that it's based on REAL
experience writing and testing THOUSANDS of pieces of copy. 
As far as a rule-of-thumb goes, I use it, and it works for me
every time.

P.P.S. Did you like this article?  Do you want to see more?  Do
you want to know about something different?  Let us know by
leaving a comment.

By stomperblog | Posted in Marketing, Promotion | Tagged , , , | Comments (60)

4 MORE Bonuses for STSE2 (16 total!)

September 12, 2008 – 5:35 pm

I have awesome news for those of you who have already gotten
"Stomping the Search Engines 2″ and "The Net Effect" first
issue for free.

We have 4 MORE unannounced bonuses from friends and allies of
StomperNet.  If you've already taken us up on the "STSE2 for
free" deal, you're AUTOMATICALLY eligible for these four NEW
bonuses.

NOTE: If you HAVEN'T gotten STSE2 and "The Net Effect" yet -
you can get them here right now.  If you get them before
MONDAY, September 15, you get ALL these bonuses TOO!

New Bonus #1 - Howie Schwartz: Another StomperNet faculty
member sweetens our deal with a collection of the "Best of"
clips from every live presentation he's done so far this year. 
Plus, he got his friends at Miami Graphics to throw in $4000
worth of templates you can STEAL for your own business.  All
yours - all FREE.

New Bonus #2 - Mike Koenigs: Get the top secret "10×10x4 Video
Marketing Money Magnet" from this StomperNet Faculty and web
video genius.  Along with this never-before-released content
creation formula (A $397 Value), you'll ALSO get one month of
the Traffic Geyser video distribution service with it (a $97
Value)!  That's nearly $500 worth of video marketing education
and tools - yours FREE.

New Bonus #3 - Jason Potash: One thing you're going to need
when you're doing SEO is a source for links.  We show you how
to find your own, but why not jump-start your efforts with 30
days of membership to Traffic Kahuna.  Exchange links with the
ENTIRE 2000+ site, $147-a-month traffic network - yours FREE!

New Bonus #4 - Clayton Makepeace: This old-school direct
marketer is world famous in print advertising circles.  He's
taking that expertise to the web in a HUGE way, and he wants
you to QUADRUPLE your business by giving you "The Quadruple
Effect" report detailing this direct marketing secret weapon,
and EXACTLY how to use it in your own business.  This guy's
knowledge has generated $1.5 Billion in sales.  You get it FREE.


And those are just the NEW bonuses available if you try "The
Net Effect" and get "Stomping the Search Engines 2″ for free.

Don't forget the DOZEN killer bonuses we've already added on: 

Jeff Johnson: Over 7 hours of SEO video training from the
"Underground Training Lab".  Some people people paid as much as
$5,000 to get this training live.  People have paid $997 for
the DVDs - you get the BEST 7 hours, 54 minutes, and 54 seconds -
All FREE.

Eben Pagan:  Get "Advanced Persuasion and Copywriting Training"
from one of the most successful sales copywriters and info
marketers teaching today.  To get this same information, people
have had to pay from $1,500 to $5,000 or MORE with Eben's
company.  You get it FREE.

Ed Dale:  Get 1 FREE month of membership to the "Immediate
Edge" membership program .  Learn advanced NEW marketing
strategies AS THEY ARE DISCOVERED - before ANYONE else.  A $97
value, yours FREE.

Brad Callen: The creator of many of the most widely used
traffic generation tools ever used offers you his "Article
Submitter Gold" Software.  Publish your unique articles
instantly to hundreds of websites and get tons of one-way
backlinks to your site.  (Google LOVES it) - Sold elsewhere
from $67 to $97 - yours FREE.

Trey Smith: Get your copy of this Never-sold-before launch
automation software!  Auto-Launcher 2: Create automated
launches using your existing email list.  Create automatic
countdown and sales pages that run completely on autopilot. 
Unavailable ANYWHERE - yours FREE.

Shawn Casey: Learn the Secret Affiliate Story - super-affiliate
strategies Shawn Casey and Tellman Knudson used to win a
Ferrari AND make the most sales for a recent mega-launch (and
how you can leave other affiliate marketers in the dust, too). 
Even learn how to attract super-affiliates to promote your OWN
products.  Valued from $697 to $2000 - yours FREE.

Yanik Silver: Get TWO Special Private Reports from Yanik's
"Underground Secret Society" Newsletter, PLUS an additional
unannounced SECRET bonus.  These back-issues are not available
ANYWHERE. Over $250 in Value - yours FREE.

Mike Filsaime: Another bonus not for sale ANYWHERE - Get the
presentation of the "7 Figure Code" Launch Case Study - The
Step by step blueprint used to generate $1 Million in sales in
just a week!  Get the "making of" a Million Dollar Launch -
Unavailable ANYWHERE else - Yours FREE.

Paul Colligan: You get the "New Media UberPack" Webinar
Series - 6 pre-recorded webinars from a StomperNet faculty
member on how to use the power of Web 2.0 to gain an
exponentially growing source of leads + one LIVE webinar "The
New Media Mindset" with Paul IN PERSON.  These webinars have
never been offered before in a single package - ALL Yours -
FREE.

Jeff Mulligan: Gives you FOUR "Best of" Quickie Profit
Lessons - implement these conversion boosting tricks (they take
less than an hour) and start making more money from your
website TODAY.  Jeff has shared these previously with our $800
a month members at a LIVE Event - Yours FREE!

Jeff Walker: The guy behind the "Product Launch" concept - has
never sold ANYTHING of his for less than $999.  You get a
teleseminar series on how to execute launches successfully in
your niche markets PLUS, learn how to become the "guru" of your
own niche - it's EASY with Jeff's secret methods.  Unavailable
ANYWHERE else - Yours FREE.

Rich Schefren: "Guru to the Gurus" - Rich wants you to have
Exclusive Trial Membership to his "Business Growth System" for
only $1 - AND StomperNet will REBATE your $1!  So you get to
try the same business growth coaching program that Brad Fallon,
Mike Filsaime, Joel Comm and MORE have taken and revolutionized
their businesses - yours FREE.


And those are just the BONUSES for an already incredible offer.

Again, just to be clear.  If you've already signed up to get
the "Stomping the Search Engines 2″ expert SEO DVD course for
FREE, just for trying the first FREE issue of "The Net Effect"
Professional Internet Marketing Journal - all these bonuses are
already YOURS.

We'll email all customers on MONDAY, September 15th to tell you
how to claim them ALL.

That's when the offer ENDS, so if you HAVEN'T gotten this
killer offer yet, you need to check out EVERYTHING on this page
before Monday, September 15.


After that, it will be TOO LATE to participate in the largest
and most successful Internet Marketing Giveaway EVER.

Hope you'll take us up on this (if you're not among the 14,000
or so people who already have) - it's 100% for real.

Keep Stomping
~Andy Jenkins

By stomperblog | Posted in SEO | Tagged | Comments (5)

Unannounced "Stomper's Dozen" Bonus for STSE2?

September 10, 2008 – 6:36 pm

Today, we've released a NEW video announcing some AMAZING
bonus offers for people who purchase "Stomping the Search
Engines 2″ and "The Net Effect" before Monday, September 15th.

Now, we know that even though we dropped the ball and messed up
our launch date last week, a TON of people have already taken
us up on this offer - so THANKS to you if you did.

And if you haven't, we've decided to pull out all the stops and make
this the best offer we've ever made.

That's why we called up some of the top marketers in the world
and basically twisted their arms until they'd give us a good
bonus that we could give to EVERYONE who picks up "Stomping the
Search Engines 2″ and "The Net Effect" for FREE.


We thought it was going to be 3 bonuses at first - we ended up
with TWELVE.  A DOZEN High-End bonuses.  From the leaders in this
industry.  Real Products.  Amazing Information.

  • Rich Schefren
  • Jeff Johnson
  • Ed Dale
  • Jeff Mulligan
  • Yanik Silver
  • Trey Smith
  • Eben Pagan
  • Brad Callen
  • Shawn Casey
  • Mike Filsaime
  • Paul Colligan
  • Jeff Walker


Just go watch the video we made to get all the details.

We hope you'll love these bonuses - we hope this shows what
it's REALLY like to be part of the Stomper family.

And don't forget, you get the bonuses if you take us up on the
free offer of STSE2 and The Net Effect before next Monday.


We don't deserve this amazing success - but YOU definitely
deserve these bonuses for sticking with us.

Welcome to the StomperNet Family!  We hope you join us.

We know you'll love them, so check out the video here for full
details.

Until next time, KEEP STOMPING!
~Andy Jenkins

By stomperblog | Posted in SEO | Comments (4)