Lots of folks have asked for the details of our StomperUniversity SMARTS Coaching Program, so here are some more details on how the Coaching Program is going to work.
Every Monday morning Don will release a set of online videos on our special "members only" website.
Each week we will have a different module that contains a number of different videos, each covering a specific strategy (some might give a big picture strategy, some will be extremely specific).
Along with the videos will be a set of optional assignments. I did say "optional"… but I'm going to be encouraging you to complete them while the information is fresh in your brain – that's the way you will get the best results. Of course, we can all get busy at times, so if you just have too much going on… well, I've got your back.
Then midweek, we'll have a conference call where we go even deeper on that week's topic, and I will answer your questions. The beauty of these calls is that you learn both from your questions AND the questions from the other coaching students. These calls will be scheduled for 90 minutes, but I'll basically stick around until we're done with all of the questions.
Of course, all calls will be recorded, so if you can’t make one, you can still catch up. Plus, you'll be able to submit questions via email in advance just in case you can't be on the call.
But that’s not all… you will also have an online forum – you can ask questions, get answers, share experiences, request feedback, and share your insights with the group. Since we’ve already been sharing many of these videos with the StomperNet members, many of those forums are already populated with lots of good questions and answers, so there's ALREADY a big knowledge base just waiting for you.
I also have some more surprises… like calls with some of the top experts in the world on Social Marketing. We're still finalizing the details of who those calls will be with, but I can guarantee, I've got some very "big" names lined up.
Plus, I'll be making videos every day. So, if questions can best be answered in video or audio form, then I’ll record one and post it to the site quickly. I'm going to be there as your coach and mentor. If it takes another video to really crystallize a lesson… then I will make a video for that lesson. It's that simple.
Oh, and I almost forgot the software. We've got several very cool tools that will significantly reduce the time and effort you need to put into your SMARTS Social Marketing campaign. I'll have more details for you soon… but the software is going to rock. And it's going to make all of this stuff as easy as pie.
And then there's our You've Got Friends system… I explained that one on this blog post.
So those are the major pieces… there will be more coming on top of all that, but you get the idea.
Now here are the week by week contents…
Week 1: Overview of Social Marketing
• You'll learn to see the underlying structure behind the seemingly chaotic network of social media sites – and how to STRATEGICALLY target it to drive the maximum traffic to your site
• You'll get a Social Media "Mind-Meld" so you will AUTOMATICALLY avoid the landmines that can destroy reputations in the Web 2.0 world
• You'll know the 5 key strategies that will drive ALL your Social Marketing successes… and will drive nearly unlimited free traffic to your sites (not to mention getting you an almost instant boost in the search engines)
Week 2: Using Content Sharing Sites To Build Traffic, Rankings and Incoming Links
• You'll find out how to instantly dominate the search engines by owning multiple first page search engine listings, driving traffic to your pages, and more importantly, preventing your competition from even appearing
• You'll understand which content sharing sites work to drive traffic to your websites and which ones don't, multiplying your efficiency and generating huge results for every piece of content you share
• You'll breathe new life into the old articles, emails, blog posts and comments that have uselessly clogged up your hard drive and web servers in the past, by repositioning them onto sites that generate huge levels of traffic and great search engine positioning
• You'll multiply the effectiveness of your article marketing campaigns by shifting your marketing efforts. You'll move from tired old article directories that long ago fell out favor with the search engines, into hot new content sharing sites that are both loved by the search engines and frequented by your target market
• You'll learn techniques to supercharge your content sharing efforts by harnessing the immense power of the community to drive your content to higher positions within the content sharing site rankings, to get others develop content in your behalf, and to enable you to own even more search engine real estate
Weeks 3 and 4: Harnessing the Power Of Social Networking Sites
• You'll understand how to capitalize on the huge flood of social networking traffic to position yourself and your business as the ONLY possible source for the products and services you sell
• You'll build a huge network of friends and develop relationships with tens of thousands of your targeted customers, building trust and acceptance of you and your company
• You'll know how to walk the fine line between networking and selling, and will be able to operate with ease and confidence in a world that can be deadly for the reputations of those who don’t understand where that line lies
• You'll know how to use the incredible power of groups to easily find and influence huge groups of your target customers to buy FROM you and ONLY from you
• You'll learn how to go beyond your network of friends to build relationships with and influence thousands of people who otherwise would have no clue who you are
• You'll gain a solid understanding of Widgets and Apps, see how they can be used to crush your competition and bring traffic flooding into your own sites
• You'll understand which networks to focus on to best serve your business's needs worldwide, spiking your income by tapping into millions of customers in other countries you have no way to reach otherwise
• You'll identify and develop positioning within the vertical social networks, which though they may have smaller memberships, could be teeming with hungry customer for your particular business
Week 5: Using Social Bookmarking To Build Traffic and Search Engine Positioning
• You'll discover the incredible power of social bookmarking to move your site higher in the search engines AND to generate traffic to your site directly from the bookmarking sites
• You'll know which sites achieve first page rankings on their own, which ones contribute their incoming link values to your sites and which ones aren’t worth the electrons they’re built on
• You'll learn how to use the bookmarking services to spike your traffic without abusing them and getting shut down for spamming
• You'll learn how to capitalize on the real Digg effect – exactly what to do to get thousands of bloggers to write about you
• You'll discover which bookmarking site really gets the best search engine rankings (hint, we haven’t even talked about it yet in the video or this report), how it doesn’t work the way everyone thinks it works, and how to tap into it’s huge ranking power so that your pages rocket to the top of the listings
• You'll have revealed to you the very best bookmarking tool available anywhere, enabling you to automate the process of ethical bookmarking, getting you the incredible results without the risk
• You'll learn the killer technique that we’ve been using for the last 6 months that only a few dozen people in the entire world know about – a technique that generates all the advantages of social bookmarking, while protecting your site and giving you points for contributing value to the bookmarking space
• You'll learn the REAL power of social bookmarking, which increases the effectiveness of everything you do in your Social Marketing and SEO efforts
Week 6: Powering Up Your Promotions Through Online Video
• You'll discover what’s REALLY driving the online video juggernaut, and how to tweak your videos to get in front of that overwhelming stream of daily traffic
• You'll learn the 4 different kinds of successful online videos, how to use each of those types to build an integrated promotion that sends people flooding to your site
• You'll find out multiple techniques to get people to visit your site from the online video hosting sites, ensuring that your video isn’t just another piece of entertainment, but rather a traffic driving machine!
• You'll learn how to get your video higher in the rankings at YouTube and the other video sites so that your video is the one that gets seen when people search for videos on those sites
• You'll learn how to create personalized players to pull in videos from YouTube, enabling you to give people an improved viewing experience on your site, while still building play counts on YouTube
• You'll discover which video sharing sites are best for generating traffic, which are best for getting multiple search engine rankings, and which are best for getting visitors to your site (hint, the lists are NOT the same and the names that are missing from each list are revealing) enabling you to tailor your video distribution depending on your specific objective
• You'll learn how to get free play statistics and revenues from videos that play on video sharing sites
• You'll find out how to get other people to embed your videos on their site, giving you more exposure, implied endorsement, and increased revenues
• You'll discover the best ways to combine video with other Social Marketing techniques to spike the traffic, revenues and effectiveness from each
Week 7: Blogging, and How To Utilize Blogs In A Strategic Social Marketing Campaign
• You'll learn how social marketing morphs the world of blogging from the tired old style to a being a powerful new chainsaw in your Social Marketing tool chest, driving traffic, rankings, and the ability to gain immediate search engine placements with unprecedented ease
• You'll learn how to use each of the key elements of blogging in the new Social Marketing world, like post URLs, pinging, comments, audio, video, headlines, and categorization to kick the ranking power of your blogs to totally new levels
• You'll discover how to utilize the power of your community to spread news through their blogs, to comment on yours, and to supercharge your blogging efforts
• You'll identify potential guest blogging partners, and set up arrangements to spread your message on their blog
• You'll harness the power of podcasting to gain tons of additional attention, audience members, and loyal customers
• You'll learn how to use the combination of your blogs and comments on the blogs of others to get the attention and respect of your industry leaders, leading to JV's, reputation building, and the skyrocketing of your career
Week 8: Effectively Using Photo Sharing, Virtual Worlds, Mobile Services, Advertising, and Web 2.0 Productivity Tools
• You will learn which photo sharing sites are valuable, which can drive tons of traffic to your site, and how to prevent getting your photo sharing site membership shut down for promoting
• You will discover the incredible power of virtual worlds, how they work, and how to effectively position yourself within those worlds and promote your business without getting tagged
• You'll find out which virtual worlds drive business, and which are a total time and resource suck
• You'll gain insight into the world of mobile services, its power, and how to effectively utilize this budding tool to drive amazing levels of traffic to your site and company, even if you're not running a local pizza joint
• You'll learn how to use and buy advertising on social media sites, when it's appropriate to utilize advertising, and where and when you should avoid it like the plague
• You'll get exposed to the best productivity and community sourcing tools available that are specifically designed to use social media and online tools to cut your costs, work virtually, and spike your productivity in ways never before possible
Week 9: Creating Link Bait and adding social media elements to your own sites
• You'll discover the key principles of link bait, what it is, what makes it work, and the huge potential of viral marketing to surge your traffic and leave you scrambling to get additional bandwidth
• You'll see, weigh in on, and learn the key elements to success from amazing viral campaigns of the past
• You'll identify opportunities to add social media elements to your own sites to build community, increase stickiness, and greatly increase your sales and customer loyalty
• You'll find off-the-shelf software that aids in the creation of social media, and the strengths and weaknesses of each
Week 10: Bringing it all together
• You'll get insights into how to combine the social media tools in new and different ways to accelerate your success in traffic building and search engine domination
• You'll learn how to defend and build your brand online, using Social Marketing as the core to protect and increase your marketing effectiveness
• You'll choose which strategies are most likely to work for your business long term and encapsulate them into a written Social Marketing plan, ready to be handed to your team for continued implementation
• You'll build a stable of short-term opportunities to use for promotions, launches, and specials when time is of the essence and long-term effectiveness is a lower priority
• You'll solidify your relationships with other coaching team members to build future opportunities and exchange ideas
